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1.
Consumer behavior: a managerial perspective

by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
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2.
Introduction to neuromarketing and consumer neuroscience

by Ramsoy, Thomas Z.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Denmark Neurons Inc. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.
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