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	1.	Marketing channel: a management view by Rosenbloom, Bert Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS. Lists: Finance & Accounting, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Service management and marketing: customer management in service competition by Gronroos, Christian Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Marketing management by Kotler, Philip Keller, Kevin Lane Edition: 15th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Online resources: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ... Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	4.	Integrated Marketing communications by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Account-based marketing for dummies by Vajre, Sangram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	Retail marketing in the modern age by Chaudhary, Prashant Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	9.	Alibaba: the house that Jack Ma built by Clark, Duncan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	10.	Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Hug your haters: how to embrace complaints and keep your customers by Baer, Jay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	Handbook of pricing research in marketing by Rao, Vithala R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Limited 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 RAO. Place hold Add to cart (remove)

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