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21.
Customer success: how innovative companies are reducing churn and growing recurring revenue by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH.

22.
Hug your haters: how to embrace complaints and keep your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio Penguin 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE.
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23.
Handbook of pricing research in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 RAO.

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