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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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