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1.
Handbook of research on consumerism and buying behavior in developing nations by Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, USA IGI Global 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.

2.
Consumer behavior: a South Asian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.

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