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1.
Fascinate: how to make your brand impossible to resist

by Hogshead, Sally.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG.
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2.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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3.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
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4.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.
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5.
Account-based marketing for dummies

by Vajre, Sangram.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.
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6.
The future of branding

by Srivastava, Rajendra K | Thomas, Gregory Metz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI.
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7.
Mysteries in management

by Mathur, Ajeet N.

Series: IIM Ahmedabad BooksMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAT.
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8.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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