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	1.	Marketing management by Kotler, Philip \| Keller, Kevin Lane. Edition: 15thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ... Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	2.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji. Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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