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Predictive analytics: the power to predict who will click, buy, lie, or die

by Siegel, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 303.49 SIE.
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Business intelligence strategy and big data analytics: a general management perspective

by Williams , Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Morgan Kaufmann 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 WIL.
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