Handbook of research on driving competitive advantage through sustainable, lean, and disruptive innovation

By:

Al-Hakim, Latif

Contributor(s):

Material type: Text

TextSeries: Advances in business strategy and competitive advantagePublication details: IGI Global Hershey, USA 2016Description: xxvii, 743 pISBN:

9781522501350

Subject(s):

DDC classification:

658.4063 ALH

Summary: Description The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market

List(s) this item appears in: Public Policy & General Management | IT & Decision Sciences

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.4063 ALH (Browse shelf(Opens below))	1	Available		000789

Description
The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy.

The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market

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