Results of search for 'ccl=copydate:"2016"' › Learning Resource Centre (LRC) catalog

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	1.	Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS. Lists: Finance & Accounting, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Service management and marketing: customer management in service competition by Gronroos, Christian. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Consumer behavior by Schiffman, Leon G \| Kumar, S. Ramesh \| Wisenblit, Joseph. Edition: 12thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	4.	Fascinate: how to make your brand impossible to resist by Hogshead, Sally. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG. Lists: Marketing. Place hold Add to cart (remove)
	5.	Consumer behavior by Schiffman, Leon G \| Kumar, S. Ramesh \| Wisenblit, Joseph. Edition: 12th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Customer loyalty: concept, context & character by Rai, Alok Kumar \| Srivastava, Medha. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 RAI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	Advertising and promotion: an integrated marketing communication perspective by Belch, George E \| Belch, Michael A \| Purani, Keyoor. Edition: 9thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Marketing management by Kotler, Philip \| Keller, Kevin Lane. Edition: 15thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ... Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	9.	Consumer behavior by Schiffman, Leon G \| Kumar, S. Ramesh \| Wisenblit, Joseph. Edition: 11thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	10.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Integrated Marketing communications by Dutta, Kirti. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	12.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji. Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	13.	Deep work: rules for focused success in a distracted world by Newport, Cal. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Piatkus 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 NEW. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	14.	Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	15.	The future of branding by Srivastava, Rajendra K \| Thomas, Gregory Metz. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	16.	Consumer behavior: a South Asian perspective by Babin, Barry J \| Harris, Eric G \| Mohan, Ashutosh. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	17.	Mysteries in management by Mathur, Ajeet N. Series: IIM Ahmedabad BooksMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	18.	Retail marketing in the modern age by Chaudhary, Prashant. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	19.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	20.	Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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