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Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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Integrated Marketing communications by Dutta, Kirti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.
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Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.
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Retail marketing in the modern age by Chaudhary, Prashant. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA.
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Alibaba: the house that Jack Ma built by Clark, Duncan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA.
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Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT.
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Handbook of pricing research in marketing by Rao, Vithala R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 RAO.
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