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1.
Marketing to millennials for dummies

by Padveen, Corey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.
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2.
The curious marketer: expeditions in branding and consumer behaviour

by Bhat, Harish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA.
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3.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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4.
Hacking growth: how today's fastest-growing companies drive breakout success

by Ellis, Sean | Brown, Morgan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL.

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