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1.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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2.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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3.
Creating signature stories: strategic messaging that persuades, energizes and inspires

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
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4.
Marketing research

by Burns, Alvin C | Bush, Ronald F | Veeck, Ann.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR.
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5.
Marketing research: an introductory approach

by Kidwai, Sabihuddin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.
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6.
Questionnaire design: how to plan, structure and write survey material for effective market research

by Brace, Ian.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA.
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