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	1.	Handbook of research methods in consumer psychology by Kardes, Frank R Herr, Paul M Schwarz, Norbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Consumer behavior by Kardes, Frank R Cronley, Maria L Cline, Thomas W Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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