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21.
Consumer behavior: a digital native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.

22.
Strategic marketing for nonprofit organizations by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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23.
Sell like crazy: how to get as many clients, customers and sales as you can possibly handle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: King Kong 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 SUB.
Lists:

24.
People powered: how communities can supercharge your business, brand, and teams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nashvile HarperCollins Leadership 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 BAC.

25.
Conversational marketing: how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 CAN.

26.
Contemporary marketing: with MindTap by
Edition: 18th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BOO.

27.
Chinese consumers: exploring the world's largest demographic by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Palgrave Macmillan 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET.

28.
The man who solved the market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ZUC.

29.
Unlocking the customer value chain: how decoupling drives consumer disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Currency 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 TEI.

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