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1.
Handbook of research methods in consumer psychology

by Kardes, Frank R | Herr, Paul M | Schwarz, Norbert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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2.
Consumer behavior

by Kardes, Frank R | Cronley, Maria L | Cline, Thomas W.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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