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1.
Marketing made simple: a step-by-step storybrand guide for any business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi HarperCollins Publishers 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL.
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Cultural mediations of brands: unadvertization and quest for authority by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.
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3.
Brand storytelling in the digital age: theories, practice and application by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI.
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