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1.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

2.
Gamification marketing for dummies

by Chishti, Zarrar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI.
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3.
Internet marketing: integrating online and offline strategies

by Roberts, Mary Lou | Zahay, Debra.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ROB.

4.
Internet marketing: strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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5.
Social media for small business: marketing strategies for business owners

by Iseli, Franziska.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ISE.

6.
Influencer marketing strategy: how to create successful influencer marketing

by Glenister, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).

7.
Video marketing: create engaging video campaigns to drive brand growth and sales

by Mowat, Jon.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW.

8.
Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine

by Disney, Daniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS.
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9.
Virtual sales handbook: a hands-on approach to engaging customers

by Kvedare, Mante | Milner Nymand, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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10.
Social big data analytics: practices, techniques, and applications

by Abu-Salih, Bilal | Wongthongtham, Pornpit | Chan, Kit Yan | Rudra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU.

11.
How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.

12.
Marketing in the digital age

by Kumar, Dinesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

13.
Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.

14.
Digital marketing For dummies

by Deiss, Ryan | Henneberry, Russ.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

15.
Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns

by Ryan, Damian.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA.

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