Results of search for 'ccl=copydate:"2021"' › Learning Resource Centre (LRC) catalog

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	1.	Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Rajamannar, Raja. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV. Lists: Marketing. Place hold Add to cart (remove)
	3.	Handbook of research on customer engagement by Hollebeek, Linda D \| Sprott, David E. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Digital marketing for dummies by Deiss, Ryan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Gamification marketing for dummies by Chishti, Zarrar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	6.	International marketing by Czinkota, Michael R. Edition: 10thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CZI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	Internet marketing: integrating online and offline strategies by Roberts, Mary Lou \| Zahay, Debra. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ROB. Lists: IT & Decision Sciences, Non Fiction. Place hold Add to cart (remove)
	8.	MKTG: a South Asian perspective by Lamb,Charles \| Hair, Joseph F \| Sharma, Dheeraj \| McDaniel, Carl. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Marketing by Grewal, Dhruv \| Levy, Michael. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE. Lists: Marketing. Place hold Add to cart (remove)
	10.	International marketing by Cateora, Philip R \| Gilly, Mary C \| Graham, John L. Edition: 18thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CAT. Lists: Marketing. Place hold Add to cart (remove)
	11.	Internet marketing: strategy, implementation and practice by Chaffey, Dave \| Ellis-Chadwick, Fiona \| Mayer, Richard \| Johnston, Kevin. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Lists: Marketing. Place hold Add to cart (remove)
	12.	Integrated advertising, promotion, and marketing communications by Clow, Kenneth E \| Baack, Donald E. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	13.	Intelligent marketing: employing new-age technologies by Kumar, V. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	14.	Brandvantage: a 12-week master plan for brand leadership and beyond by Bhandari, Trupti \| Bhandari, Arvind. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	15.	Marketing to mindstates: the practical guide to applying behavior design to research and marketing by Leach, Will. Material type: Text; Format: print ; Literary form: Not fiction Publication details: United States Lioncrest Publishing 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	16.	Customer data platforms: use people data to transform the future of marketing engagement by Kihn, Martin \| O'Hara, Chris. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	17.	Social media for small business: marketing strategies for business owners by Iseli, Franziska. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ISE. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	18.	The business of belonging: how to make community your competitive advantage by Spinks, David. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	19.	Marketing 5.0: technology for humanity by Kotler, Philip \| Kartajaya, Hermawan \| Setiawan, Iwan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	20.	The six disciplines of agile marketing: proven practices for more effective marketing and better business results by Ewel, Jim. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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