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1.
How brands become icons: the principles of cultural branding

by Holt, Douglas B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
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2.
Who gets what--and why: the new economics of matchmaking and market design

by Roth, Alvin E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Mariner Books 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.0151166 ROT.
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3.
Social media marketing: a strategic approach

by Barker, Melissa.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Cengage Learning, Inc. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.
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4.
Developing innovation: innovation management in IT companies

by Buljubasic, Tomislav.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston De Gruyter 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 BUL.

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5.
Sales management that works: how to sell in a World that never stops changing

by Cespedes, Frank V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 CES.

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6.
The unicorn within: how companies can create game-changing ventures at startup speed

by Yates, Linda K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 YAT.

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