New products management

PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products


PART TWO
Concept Generation
4. Creativity and the Product Concept
5. Finding and Solving Customers’ Problems
6. Analytical Attribute Approaches: Introduction and Perceptual Mapping
7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques


PART THREE
Concept/Project Evaluation
8. The Concept Evaluation System
9. Concept Testing
10. The Full Screen
11. Sales Forecasting and Financial Analysis
12. Product Protocol


PART FOUR
Development
13. Design
14. Development Team Management
15. Product Use Testing


PART FIVE
Launch
16. Strategic Launch Planning
17. Implementation of the Strategic Plan
18. Market Testing
19. Launch Management
20. Public Policy Issues

New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.