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A Concise guide to market research: the process, data, and methods using IBM SPSS statistics

by Sarstedt, Marko | Mooi, Erik.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR.
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Customer relationship management: concept, strategy, and tools

by Kumar, V | Reinartz, Werner J.

Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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