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1.
Permission marketing: the marketing classic for the internet age

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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2.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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3.
Integrated marketing communication: advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.
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4.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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5.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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6.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik DU.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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7.
Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales

by Lawes, Rachel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.9 LAW.
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