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1.
Marketing strategy: based on first principles and data analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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Creating value with data analytics in marketing: mastering data science by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER.
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