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	1.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Place hold Add to cart (remove)
	3.	Content - the atomic particle of marketing: the definitive guide to content marketing strategy by Lieb, Rebecca Szymanski, Jaimy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	4.	Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar Farris, Paul W Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN. Place hold Add to cart (remove)

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