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	1.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	2.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	3.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Place hold Add to cart (remove)

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