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61.
Hacking growth: how today's fastest-growing companies drive breakout success

by Ellis, Sean | Brown, Morgan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL.

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62.
Industrial marketing

by Fotiadis, Thomas | Lindgreen, Adam | Siomkos, George J | Oberg, Christina | Folinas, Dimitris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 FOT.

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63.
Influencers and creators: business, culture and practice

by Kozinets, Robert V | Gretzel, Ulrike | Gambetti, Rossella.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ.

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64.
Marketing analytics: essential tools for data-driven decisions

by Venkatesan, Rajkumar | Farris, Paul W | Wilcox, Ronald T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

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65.
Sensory marketing: an introduction

by Hulten, Bertil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

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66.
Marketing metrics: leverage analytics and data to optimize marketing strategies

by Inge, Christina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 ING.

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67.
Sustainable marketing: how to drive profits with purpose

by Carvill, Michelle | Butler, Gemma | Evans, Geraint.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Bloomsbury Publishing 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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68.
Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns

by Ryan, Damian.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA.

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69.
Managing the professional service firm

by Maister, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster UK Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAI.

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70.
The customer driven company: moving from talk to action

by Whitely, Richard C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Century Business 1991Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 WHI.

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