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1.
Brand management: co-creating meaningful brands

by Beverland, Michael.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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2.
Power of customer experience: how to use customer-centricity to drive sales and profitability

by Newman, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW.
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3.
Brand management: an introduction through storytelling

by Mogaji, Emmanuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.
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