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1.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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2.
Integrated marketing communication: advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.
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3.
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.
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4.
Influencer marketing strategy: how to create successful influencer marketing

by Glenister, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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5.
Video marketing: create engaging video campaigns to drive brand growth and sales

by Mowat, Jon.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW.
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6.
The end of marketing: humanizing your brand in the age of social media

by Gil, Carlos.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL.
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7.
Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.
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8.
Social media marketing for business: scaling an integrated social media strategy across your organization

by Jenkins, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN.
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9.
Content - the atomic particle of marketing: the definitive guide to content marketing strategy

by Lieb, Rebecca | Szymanski, Jaimy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 LIE.

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10.
Influencers and creators: business, culture and practice

by Kozinets, Robert V | Gretzel, Ulrike | Gambetti, Rossella.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ.

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11.
Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns

by Ryan, Damian.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA.

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