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1.
Marketing strategy: based on first principles and data analytics

by Palmatier, Robert W | Sridhar, Shrihari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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2.
Practical text analytics: interpreting text and unstructured data for business intelligence

by Struhl,Steven.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR.
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3.
Creating value with data analytics in marketing: mastering data science

by Verhoef, Peter C | Kooge, Edwin | Walk, Natasha.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER.
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