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1.
Marketing strategy: based on first principles and data analytics

by Palmatier, Robert W | Sridhar, Shrihari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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2.
Thought leadership: prompting businesses to think and learn

by Young, Laurie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 YOU.
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3.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI.
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4.
A practitioner's guide to account-based marketing: accelerating growth in strategic accounts

by Burgess, Bev | Munn, Dave.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR.
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5.
Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth

by Kim, Chan W | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM.

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6.
Content - the atomic particle of marketing: the definitive guide to content marketing strategy

by Lieb, Rebecca | Szymanski, Jaimy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 LIE.

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7.
Marketing analytics: essential tools for data-driven decisions

by Venkatesan, Rajkumar | Farris, Paul W | Wilcox, Ronald T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

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