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1.
The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Nicholas Brealey Publishing 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW.
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2.
Neuromarketing in action: how to talk and sell to the brain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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3.
Neuro design: neuromarketing insights to boost engagement and profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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4.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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