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	1.	Permission marketing: the marketing classic for the internet age by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	2.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	3.	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev Munn, Dave Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	4.	Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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