Marketing metrics: first step towards marketing analytics
Material type:
TextPublication details: Mumbai KBI Publishers 2022 Description: xi, 303 pISBN: 9788196010065Subject(s): Marketing analytics | Marketing metricsDDC classification: 658.8340285 Summary: We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!
(https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.8340285 DUG (Browse shelf(Opens below)) | 1 | Available | 005679 |
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!
(https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/)
There are no comments on this title.