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121.
How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.

122.
Marketing in the digital age

by Kumar, Dinesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

123.
The beauty paradigm: gender discourse in Indian advertising

by Jethwaney, Jaishri.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.10820954 JET.
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124.
Expert secrets: the underground playbook for converting your online visitors into lifelong customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.

125.
Marketing analytics based on first principles

by Palmatier, Robert W | Petersen, J. Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...

126.
Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.
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127.
Marketing analytics for strategy decision making

by Maity, Moutusy | Gurazada, Pavankumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ...
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128.
The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO.

129.
Marketing theory: evolution and evaluation of schools of marketing thought

by Sheth, Jagdish N | Parvatiyar, Atul | Uslay, Can.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE.

130.
Digital marketing: strategy and tactics

by Kagan, Jeremy | Singh, Siddharth Shekhar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAG.

131.
Case studies on management strategies, human resource and marketing dimension

by Mishra, Shreya | Dey, Ajoy Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS.

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