Results of search for 'ccl=pl:"New Delhi" and ccode:MAR' › Learning Resource Centre (LRC) catalog

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	41.	Consumer behavior by Schiffman, Leon G Kumar, S. Ramesh Wisenblit, Joseph Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	42.	Marketing management by Kotler, Philip Keller, Kevin Lane Jha, Mithileshwar Edition: 14th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	43.	Business-to-business marketing: relationship, networks and strategies by Ellis, Nick Sarkar, Soumya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	44.	Business research methods by Bajpai, Naval Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	45.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	46.	The inefficient stock market by Haugen, Robert A Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	47.	Integrated Marketing communications by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	48.	Essentials of services marketing by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	49.	Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal by Blount, Jeb Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	50.	Enterprise resource planning by Sumner, Mary Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 SUM. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	51.	The McKinsey mind: understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm by Rasiel, Ethan M Friga, Paul N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 RAS. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	52.	Marketing research: measurement and method by Tull, Donald S Hawkins, Del I Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	53.	Handbook of relationship marketing by Sheth, Jagdish N Parvatiyar, Atul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	54.	UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	55.	Marketing made simple: a step-by-step storybrand guide for any business by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	56.	Handbook of relationship marketing by Sheth, Jagdish N Parvatiyar, Atul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	57.	Understanding Indian consumers by Maheswaran, Durairaj Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	58.	Marketing to millennials for dummies by Padveen, Corey Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	59.	Technical analysis explained: the successful investor's guide to spotting investment trends and turning points by Pring, Martin J Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 PRI. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	60.	Digital marketing for dummies by Deiss, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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