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1.
Customer relationship management: emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE.
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2.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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3.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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4.
Consumer behavior: a managerial perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
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5.
Marketing theory: evolution and evaluation of schools of marketing thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE.

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