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81.
Marketing theory: evolution and evaluation of schools of marketing thought

by Sheth, Jagdish N | Parvatiyar, Atul | Uslay, Can.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE.

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82.
Digital marketing: strategy and tactics

by Kagan, Jeremy | Singh, Siddharth Shekhar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAG.

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83.
Case studies on management strategies, human resource and marketing dimension

by Mishra, Shreya | Dey, Ajoy Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS.

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84.
An unfinished dream

by Kurien, Verghese.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1997Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.1771 KUR.

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