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1.
Research for marketing decisions

by Green, Paul E | Tull, Donald S | Albaum, Gerald.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.

2.
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...

3.
Marketing research: text and cases

by Nargundkar, Rajendra.

Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.

4.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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5.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.

6.
Marketing research

by Malhotra, Naresh K | Dash, Satyabhushan.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...

7.
Marketing research

by Aaker, David A | Kumar V | Day, George S | Leone, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...

8.
Marketing research: measurement and method

by Tull, Donald S | Hawkins, Del I.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.

9.
Marketing research

by Burns, Alvin C | Bush, Ronald F | Veeck, Ann.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR.

10.
Marketing research: an introductory approach

by Kidwai, Sabihuddin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.

11.
Marketing analytics based on first principles

by Palmatier, Robert W | Petersen, J. Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...

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