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Research for marketing decisions by Green, Paul E | Tull, Donald S | Albaum, Gerald. Edition: 5thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
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Strategic market management: global perspectives by Aaker, David A | Mcloughlin, Damien. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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Marketing research: text and cases by Nargundkar, Rajendra. Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.
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B2B marketing: a south-asian perspective by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W. Edition: 11thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Services marketing: people, technology and strategy by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
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Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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Marketing Warfare by Ries, Al. Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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Marketing broadening the hoizons by Lagrosen, Stefan | Svensson, Goran. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Overseas Press India Pvt Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Consumer Behavior: building marketing strategy by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
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Marketing research by Malhotra, Naresh K | Dash, Satyabhushan. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...
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Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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Business analytics: applications to consumer marketing by Kuruganti, Sandhya | Basu, Hindol. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUR.
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