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1.
Location-based marketing: geomarketing and geolocation

by Cliquet, Gerard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
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2.
Cultural mediations of brands: unadvertization and quest for authority

by Marti, Caroline.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.

3.
Measurement in marketing: operationalization of latent constructs

by Azza Frikha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 AZZ.

4.
Customer data platforms: use people data to transform the future of marketing engagement

by Kihn, Martin | O'Hara, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH.
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5.
Launching and building a brand for dummies

by Will, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL.

6.
Oversubscribed: how to get people lining up to do business with you

by Priestley, Daniel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.

7.
Business recoded: have the courage to create a better future for yourself and your business

by Fisk, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 FIS.
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8.
Hey whipple, squeeze this: the classic guide to creating great ads

by Sullivan, Luke.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.132 SUL.

9.
Pick up the phone and sell: how proactive calls to customers and prospects can double your sales

by Goldfayn, Alex.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 GOL.

10.
The business of belonging: how to make community your competitive advantage

by Spinks, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.

11.
Marketing 5.0: technology for humanity

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

12.
The six disciplines of agile marketing: proven practices for more effective marketing and better business results

by Ewel, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE.

13.
They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer

by Sheridan, Marcus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.

14.
Commodity derivatives: markets and applications

by Schofield, Neil.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6457 SCH.

15.
Greener marketing

by Grant, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GRA.

16.
Value proposition design: how to create products and services customers want

by Osterwalder, Alexander | Pigneur, Yves | Bernarda, Greg.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 OST.

17.
The invincible company

by Osterwalder, Alexander | Pigneur, Yves | Smith, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 OST.

18.
Inspired: how to create tech products customers love

by Cagan, Marty.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG.

19.
Selling your startup: crafting the perfect exit, selling your business, and everything else entrepreneurs need to know

by Cremades, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.164 CRE.

20.
Never say sell: how the world's best expert consulting and professional services firms expand client relationships

by McMakin, Tom | Parks, Jacob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM.
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