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1.
Customer data platforms: use people data to transform the future of marketing engagement

by Kihn, Martin | O'Hara, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH.
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2.
Oversubscribed: how to get people lining up to do business with you

by Priestley, Daniel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.

3.
The business of belonging: how to make community your competitive advantage

by Spinks, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.

4.
Inspired: how to create tech products customers love

by Cagan, Marty.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG.

5.
Never say sell: how the world's best expert consulting and professional services firms expand client relationships

by McMakin, Tom | Parks, Jacob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM.
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6.
Virtual sales handbook: a hands-on approach to engaging customers

by Kvedare, Mante | Milner Nymand, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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7.
Customer success: how innovative companies are reducing churn and growing recurring revenue

by Mehta, Nick | Steinman, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH.

8.
User tested: how the world's top companies use human insight to create great experiences

by Estes, Janelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 EST.

9.
Inbound marketing: attract, engage, and delight customers online

by Halligan, Brian | Shah, Dharmesh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL.

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