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1.
Location-based marketing: geomarketing and geolocation

by Cliquet, Gerard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
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2.
Cultural mediations of brands: unadvertization and quest for authority

by Marti, Caroline.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.
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3.
Measurement in marketing: operationalization of latent constructs

by Azza Frikha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 AZZ.
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4.
Customer data platforms: use people data to transform the future of marketing engagement

by Kihn, Martin | O'Hara, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH.
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5.
Launching and building a brand for dummies

by Will, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL.
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6.
Social media for small business: marketing strategies for business owners

by Iseli, Franziska.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ISE.
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7.
The four steps to the epiphany: successful strategies for products that win

by Blank, Steve.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA.
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8.
Oversubscribed: how to get people lining up to do business with you

by Priestley, Daniel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.
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9.
The business of belonging: how to make community your competitive advantage

by Spinks, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.
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10.
Marketing 5.0: technology for humanity

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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11.
The six disciplines of agile marketing: proven practices for more effective marketing and better business results

by Ewel, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE.
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12.
They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer

by Sheridan, Marcus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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13.
Price and value: a guide to equity market valuation metrics

by Calhoun, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Apress 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.52 CAL.
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14.
Greener marketing

by Grant, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GRA.
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15.
Never say sell: how the world's best expert consulting and professional services firms expand client relationships

by McMakin, Tom | Parks, Jacob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM.
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16.
Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine

by Disney, Daniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS.
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17.
Virtual sales handbook: a hands-on approach to engaging customers

by Kvedare, Mante | Milner Nymand, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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18.
The consulting Bible: everything you need to know to create and expand a seven-figure consulting practice

by Weiss, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001 WEI.
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19.
Dual-channel supply chain decisions with risk-averse behavior

by Li, Bo | Song, Dong-Ping.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey World Scientific Publishing Company Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 LI.
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20.
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

by Whitman, Drew Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Career Press 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI.
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