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1.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.

2.
Hospitality marketing: principles and practice

by Gursoy, Dogan | Buttle, Francis | Bowie, David.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4791 GUR.

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