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1.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.
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2.
The psychology of selling: how to sell more, easier, and faster than you ever thought possible

by Tracy, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA HarperCollins Publishers 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
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3.
Digital marketing essentials you always wanted to know

Series: Self-Learning Management SeriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIB.
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4.
Marketing management: essentials you always wanted to know

by Daum, Callie.

Series: Self-Learning Management SeriesEdition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAU.
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5.
Faster, smarter, louder: master attention in a noisy digital market

by Agius, Aaro | Clancey, Gian.

Publication details: USA Lioncrest Publishing 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 AGI.
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6.
Customer relationship marketing: theoretical and managerial perspectives

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA World Scientific Publishing Company Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MAL.

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