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1.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.
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2.
Marketing management: essentials you always wanted to know

by Daum, Callie.

Series: Self-Learning Management SeriesEdition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAU.
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