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1.
Business marketing: concepts and cases

by Sarin, Sharad.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.

2.
The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns

by Dodson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

3.
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...

4.
Behavioral finance

by Chandra, Prasanna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6019 CHA.

5.
Modern accountancy

by Hanif, Mohamed | Mukherjee, A.

Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657 HAN.

6.
Principles of managerial finance

by Gitman, Lawrence J | Zutter, Chad J.

Edition: 13thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 GIT.

7.
Financial management: text, problems and cases

by Khan, M. Y | Jain, P.K.

Edition: 8th Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Checked out (1).

8.
Contemporary strategy analysis: texts and cases

by Grant, Robert M.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 GRA.

9.
Business strategies for sustainability

by Borland, Helen | Sustainable development.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BOR.

10.
Analysis of financial time series

by Tsay, Ruey S.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: India Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.0151955 TSA.

11.
Multivariate data analysis

by Hair, Joseph F | Black, William C.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.535 HAI.

12.
Security analysis portfolio management

by Fischer, Donald E | Finnerty, Joseph | Lee, Cheng F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6 FIS.

13.
Designing and managing the supply chain: concepts, strategies, and case studies

by Simchi Levi, David | Kaminsky, Philip | Shankar, Ravi.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 SIM.

14.
Organization behaviour

by Robbins, Stephen P | Judge, Timothy A | Vohra, Neharika.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 ROB.
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15.
The greatest salesman in the world

by Mandino, Og.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Jaico Publishing House 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 813.54 MAN.

16.
Consumer behaviour: the Indian context (concepts and cases)

by Kumar, S. Ramesh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.

17.
Social norms and the theory of the firm: a foundational approach

by Stevens, Douglas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.501 STE.

18.
Credit risk analytics: measurement techniques, applications, and examples in SAS

by Baesens, Bart | Rosch, Daniel | Scheule, Harald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.10285555 BAE.

19.
Risk management and financial institutions

by Hull, John C.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 332.10681 HUL, ...

20.
Behavioral finance: what everyone needs to know

by Baker, H. Kent | Baker, H. Kent | Nofsinger, John R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Oxford University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 336.2019 BAK.

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