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Strategic market management: global perspectives by Aaker, David A | Mcloughlin, Damien. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Retail management: a strategic approach by Berman, Barry | Evans, Joel R | Chatterjee, Patrali. Edition: 13thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.
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Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
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Retailing management by Levy, Michael | Weitz, Barton | Pandit, Ajay. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV.
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Innovation management and new product development by Trott, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.
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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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Human resource management: text and cases by Aswathappa, K. Edition: 8th Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3 ASW.
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Psychology by Baron, Robert A | Misra, Girishwar | Kalsher, Michael J. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Negotiation: readings, exercises and cases by Lewicki, Roy J | Barry, Bruce | Saunders, David M. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4052 LEW.
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Organization behavior: an evidence based approach by Luthans, Fred. Edition: 12th Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LUT.
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Introduction to psychology by Morgan, Clifford T | King, Richard A | Waller, Patricia F | Shinkman, Paul G. Edition: 7th Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 150 MOR.
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Marketing research: text and cases by Nargundkar, Rajendra. Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.
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Understanding psychology by Feldman, Robert S. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 150 FEL.
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Consumer behavior by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH.
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Indian financial system by Sarkhel, Jaydeb | Salim, Seikh. Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332 SAR.
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Financial statements and analysis by Narasimhan, M. S. Publication details: India Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.3 NAR.
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