Results of search for 'su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	1.	Research for marketing decisions by Green, Paul E Tull, Donald S Albaum, Gerald Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Strategic market management: global perspectives by Aaker, David A Mcloughlin, Damien Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Marketing channel: a management view by Rosenbloom, Bert Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS. Lists: Finance & Accounting, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Business marketing: concepts and cases by Sarin, Sharad Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	5.	Service management and marketing: customer management in service competition by Gronroos, Christian Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	6.	The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by Dodson, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Not available: Indian Institute of Management LRC: Pending hold (1). Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	7.	Marketing research by Aaker, David A Kumar, V Leone, Robert P Day, George S Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	8.	Customer relationship management: concept, strategy, and tools by Kumar, V Kumar, V Reinartz, Werner Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	9.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	10.	Marketing research: text and cases by Nargundkar, Rajendra Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Sales management: analysis and decision making by Ingram, Thomas N Williams, Michael R Avila, Roman A Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ... Lists: Marketing. Place hold Add to cart (remove)
	12.	B2B marketing: a south-asian perspective by Hutt, Michael D Sharma, Dheeraj Speh, Thomas W Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	13.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	14.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	15.	Services marketing: people, technology and strategy by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ... Lists: Marketing. Place hold Add to cart (remove)
	16.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing. Place hold Add to cart (remove)
	17.	Marketing services: competing through quality by Berry, Leonard L Parasuraman, A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 1991 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BER. Lists: Marketing. Place hold Add to cart (remove)
	18.	Marketing Warfare by Ries, Al Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	19.	How brands become icons: the principles of cultural branding by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	20.	Principles and practice of social marketing: an international perspective by Donovan, Robert Henley, Nadine Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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Your search returned 342 results.