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Customer relationship management: a strategic perspective

by Shainesh, G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Trinity Press 2006Availability: Items available for loan: [Call number: 658.812 SHA] (8).
Brand management: text and cases

by Verma, Harsh V.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books Private Ltd. 2017Availability: Items available for loan: [Call number: 658.827 VER] (9).
Services marketing: people, technology and strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8 WIR] (7).
Marketing research

by Aaker, David A | Kumar V | Day, George S | Leone, Robert P.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: [Call number: 658.83 AAK] (6). Checked out (1).
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publisher: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: [Call number: 658.83 AAK] (3).
Marketing channel strategy

by Palmatier, Robert W | Stern, Louis W.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2015Availability: Items available for loan: [Call number: 658.87 PAL] (3).
Marketing management: Indian cases

by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8 GUP] (3).
Services marketing: people, technology and strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8 WIR] (1).
Strategic market management: global perspectives

by Aaker, David A | Mcloughlin, Damien.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8 AAK] (3).
Sales management: analysis and decision making

by Ingram, Thomas N | Williams, Michael R | Avila, Roman A.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2015Availability: Items available for loan: [Call number: 658.81 ING] (2). Checked out (1).
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

by Kumar, Nirmalya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harvard Harvard Business School Press 2001Availability: Items available for loan: [Call number: 658.802 KUM] (1).
Advertising and promotion: an integrated marketing communication perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: [Call number: 659.1 BEL] (8).
Marketing research

by Malhotra, Naresh K | Dash, Satyabhushan.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: [Call number: 658.8 MAL] (6).
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: [Call number: 658.8 KOT] (11).
Sales and distribution management: a practice based approach

by Singh, Ramendra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Vikas Publishing House 2018Availability: Items available for loan: [Call number: 658.81 SIN] (6). Checked out (1).
Consumer behavior: buying, having and being

by Solomon, Michael R.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: [Call number: 658.8342 SOL] (9).
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: [Call number: 658.8342 SCH] (1).
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar.

Edition: 14thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: [Call number: 658.8 KOT] (3).
Business-to-business marketing: relationship, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2018Availability: Items available for loan: [Call number: 658.804 ELL] (7).
Business research methods

by Bajpai, Naval.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: [Call number: 658.0072 BAJ] (4).
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