Marketing

This list contains 785 titles

Customer relationship management: a strategic perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Trinity Press 2006
Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 658.812 SHA, ...
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2011
Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...
Marketing research by
Edition: 11th
Publication details: New Delhi Wiley India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
Marketing channel strategy by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
Marketing management: Indian cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...
Services marketing: people, technology and strategy by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
Strategic market management: global perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
Sales management: analysis and decision making by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
Lists:
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Harvard Business School Press 2001
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM.
Advertising and promotion: an integrated marketing communication perspective by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...
Brand management: text and cases by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books Private Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ...
Services marketing: people, technology and strategy by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
Lists:
Consumer behavior: buying, having and being by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8342 SOL, ...
Lists:
Consumer behavior by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH.
Marketing management by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).
Business-to-business marketing: relationship, networks and strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2018
Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
Business research methods by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...
Strategic brand management: building, measuring, and managing brand equity by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
The inefficient stock market by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU.
Integrated Marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.
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