Marketing

This list contains 785 titles

Customer relationship management: a strategic perspective

by Shainesh, G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Trinity Press 2006Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 658.812 SHA, ...
Marketing research

by Aaker, David A | Kumar V | Day, George S | Leone, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
Marketing channel strategy

by Palmatier, Robert W | Stern, Louis W.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
Marketing management: Indian cases

by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...
Services marketing: people, technology and strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
Strategic market management: global perspectives

by Aaker, David A | Mcloughlin, Damien.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1).
Sales management: analysis and decision making

by Ingram, Thomas N | Williams, Michael R | Avila, Roman A.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harvard Harvard Business School Press 2001Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM.
Advertising and promotion: an integrated marketing communication perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...
Brand management: text and cases

by Verma, Harsh V.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books Private Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ...
Services marketing: people, technology and strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
Consumer behavior: buying, having and being

by Solomon, Michael R.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8342 SOL, ...
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar.

Edition: 14thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).
Business-to-business marketing: relationship, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
Business research methods

by Bajpai, Naval.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
The inefficient stock market

by Haugen, Robert A.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU.
Integrated Marketing communications

by Dutta, Kirti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 DUT.
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